ATM design for Uzum Bank
ATM design for Uzum Bank
ATM design for Uzum Bank
Uzum Bank offers smart ATMs and mobile card stations designed for fast and convenient access to banking services. These machines allow users to instantly issue Uzum Visa cards without visiting a branch.
The process is simple: users verify their identity, complete a quick registration, and receive a ready-to-use card within minutes.
These devices make it easy to join the ecosystem, access financial services on the spot, and support Uzum Bank’s mission of making banking more accessible, digital, and user-friendly.
Uzum Bank offers smart ATMs and mobile card stations designed for fast and convenient access to banking services. These machines allow users to instantly issue Uzum Visa cards without visiting a branch.
The process is simple: users verify their identity, complete a quick registration, and receive a ready-to-use card within minutes.
These devices make it easy to join the ecosystem, access financial services on the spot, and support Uzum Bank’s mission of making banking more accessible, digital, and user-friendly.
Let’s work together
ATM Finder & Cash Withdrawal Flow
ATM Finder & Cash Withdrawal Flow
ATM Finder & Cash Withdrawal Flow
UX Research Case Study (Uzum Bank)
UX Research Case Study (Uzum Bank)
1. Research Goal
The main goal of this study was to evaluate how intuitive and user-friendly the ATM discovery and usage flow is in the Uzum Bank mobile application.
We aimed to understand:
Whether users can easily find the ATM section in the app
How clear and usable the filtering system is
How users interpret ATM icons (e.g., working vs non-working ATMs)
Whether users can confidently choose an ATM for cash withdrawal or top-up
1. Research Goal
The main goal of this study was to evaluate how intuitive and user-friendly the ATM discovery and usage flow is in the Uzum Bank mobile application.
We aimed to understand:
Whether users can easily find the ATM section in the app
How clear and usable the filtering system is
How users interpret ATM icons (e.g., working vs non-working ATMs)
Whether users can confidently choose an ATM for cash withdrawal or top-up
2. Target Audience (TA)
We conducted the research with Uzum Bank mobile app users (Android only).
Segments:
Users with a physical Uzum Bank card
Users without a physical card
This segmentation helped us understand differences in behavior depending on real ATM usage experience.
2. Target Audience (TA)
We conducted the research with Uzum Bank mobile app users (Android only).
Segments:
Users with a physical Uzum Bank card
Users without a physical card
This segmentation helped us understand differences in behavior depending on real ATM usage experience.
3. Research Hypotheses
We formulated the following hypotheses before the study:
Users can easily locate the ATM section in the app
Users understand how filters work and can quickly find a suitable ATM
Users correctly interpret ATM icons (availability, status, functionality)
3. Research Hypotheses
We formulated the following hypotheses before the study:
Users can easily locate the ATM section in the app
Users understand how filters work and can quickly find a suitable ATM
Users correctly interpret ATM icons (availability, status, functionality)
4. Research Methodology
Method:
Moderated usability testing + short survey
Sample Size:
11 participants
Data Collection Tools:
Usability interviews
In-app task scenarios
Post-task questionnaire
Tools:
Maze
Google Meets
4. Research Methodology
Method:
Moderated usability testing + short survey
Sample Size:
11 participants
Data Collection Tools:
Usability interviews
In-app task scenarios
Post-task questionnaire
Tools:
Maze
Google Meets
5. Tasks Given to Users
Participants were asked to complete realistic scenarios, such as:
Find the nearest ATM
Choose an ATM suitable for cash withdrawal
Identify whether the ATM is working
Use filters to find a specific ATM (e.g., currency, services)
5. Tasks Given to Users
Participants were asked to complete realistic scenarios, such as:
Find the nearest ATM
Choose an ATM suitable for cash withdrawal
Identify whether the ATM is working
Use filters to find a specific ATM (e.g., currency, services)
6. Survey Questions
We also collected demographic and behavioral data:
Demographics:
Age groups (under 17 → 60+)
Region (Tashkent, regions of Uzbekistan)
Banking Behavior:
Which banks they use (Kapitalbank, Uzum Bank, etc.)
ATM Selection Criteria:
Users selected what matters most when choosing an ATM:
Available services (withdrawal, top-up)
Supported currency
Maximum withdrawal amount
Nearby landmarks
Distance
Time to reach
Supported payment systems
6. Survey Questions
We also collected demographic and behavioral data:
Demographics:
Age groups (under 17 → 60+)
Region (Tashkent, regions of Uzbekistan)
Banking Behavior:
Which banks they use (Kapitalbank, Uzum Bank, etc.)
ATM Selection Criteria:
Users selected what matters most when choosing an ATM:
Available services (withdrawal, top-up)
Supported currency
Maximum withdrawal amount
Nearby landmarks
Distance
Time to reach
Supported payment systems
7. Metrics
We defined both behavioral and performance metrics:
Core Metrics:
Task Start Rate – % of users who started each task
Success Rate – % of users who completed tasks successfully
Average Time to Success – time required to complete tasks
Misclick Rate – number of incorrect taps
Filter Usage Rate – how often users used filters correctly
Additional Observational Metrics:
Hesitation points
Navigation errors
Interpretation of icons
7. Metrics
We defined both behavioral and performance metrics:
Core Metrics:
Task Start Rate – % of users who started each task
Success Rate – % of users who completed tasks successfully
Average Time to Success – time required to complete tasks
Misclick Rate – number of incorrect taps
Filter Usage Rate – how often users used filters correctly
Additional Observational Metrics:
Hesitation points
Navigation errors
Interpretation of icons
8. Key Results
Overall Performance:
80% of users (9 out of 11) completed tasks correctly and without difficulty
Users were able to:
Find the ATM section quickly
Understand how to use filters
Identify working vs non-working ATMs
Select appropriate ATMs for their needs
8. Key Results
Overall Performance:
80% of users (9 out of 11) completed tasks correctly and without difficulty
Users were able to:
Find the ATM section quickly
Understand how to use filters
Identify working vs non-working ATMs
Select appropriate ATMs for their needs
9. Impact on Metrics
The results positively impacted key usability metrics:
Success Rate
Increased to 80%
Indicates that the majority of users can complete the flow without assistance
Average Time to Success
Reduced (users completed tasks faster due to clear navigation and filters)
Misclick Rate
Low misclick frequency observed
Indicates good UI clarity and interaction design
Filter Usage Rate
High adoption rate
Users successfully applied filters to refine results
Cognitive Load
Minimal hesitation observed in most users
Suggests intuitive design and clear iconography
9. Impact on Metrics
The results positively impacted key usability metrics:
Success Rate
Increased to 80%
Indicates that the majority of users can complete the flow without assistance
Average Time to Success
Reduced (users completed tasks faster due to clear navigation and filters)
Misclick Rate
Low misclick frequency observed
Indicates good UI clarity and interaction design
Filter Usage Rate
High adoption rate
Users successfully applied filters to refine results
Cognitive Load
Minimal hesitation observed in most users
Suggests intuitive design and clear iconography
11. Conclusion
The usability testing confirmed that the ATM finder and withdrawal flow in Uzum Bank is efficient and user-friendly.
With 80% task success rate and low friction, the product demonstrates strong usability performance. Minor improvements may further optimize edge cases, but the core experience is already well-designed.
11. Conclusion
The usability testing confirmed that the ATM finder and withdrawal flow in Uzum Bank is efficient and user-friendly.
With 80% task success rate and low friction, the product demonstrates strong usability performance. Minor improvements may further optimize edge cases, but the core experience is already well-designed.
Let’s work together
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